Yorkshire’s landscapes have a material impact on the success of Yorkshire’s economy. And yet few businesses in the region have practical options for influencing and optimising that relationship.
This initiative is about forging those links; creating business value from healthy landscapes, and at the same time driving investment in healthy landscapes by mobilising their value to business.
It’s based on an approach called ‘Landscape Enterprise Networks’ (LENs). Developed by 3Keel in partnership with Nestle, LENs builds a system of ‘collaborative value chains’, where groups of businesses work together to invest in landscape outcomes in which they have a common interest.